Company Profile

Blue Square Ltd (Hong Kong) introduces “We are REFLECTS!”. Starting from January 1st 2017, Blue Square Ltd is rebranding the company under “REFLECTS Ltd” to the worldwide market to create synergies and combine expertise.

REFLECTS, a well-established brand since 1998 in the corporate gift market in Europe, has shown over the years reliability, accountability, leadership as well as creativity in our market.

After 18 years of a close relationship with LM ACCESSOIRES GmbH/REFLECTS, Ms Cecile Ducreux (CEO of Blue Square Ltd) and Mr Meinhard Mombauer (CEO of LM ACCESSOIRES/REFLECTS) have decided to create a joint venture in Hong Kong, named “REFLECTS Ltd”.

As of January 1st 2017, REFLECTS Ltd will take up the trading arm of the group, while Blue Square Ltd will re¬main active as the Holding company.
The team in Hong Kong will remain the same, the service level will remain the same, and REFLECTS Ltd will continue focusing on servicing customers on an FOB basis. Using a renowned brand in the industry – REFLECTS – we will combine our expertise and continue servicing and developing customer relationships.
REFLECTS Ltd (Asia) is also pleased to announce the establishment of our first REFLECTS German Branch Office, based in Karlsruhe – Germany, managed by its Director Mr Patrick Doering.

We thank you for your loyal support and trust we can further develop our relationship,

The REFLECTS HK (Asia) Team, proudly & sincerely,

Cecile Ducreux / C.E.O.
Blue Square Ltd / REFLECTS Ltd